Columbus, Ohio Branding Firm Partners with Search Marketing Agency
Columbus, Ohio… Conrad Phillips Vutech, a Columbus, Ohio-based branding and marketing firm, today officially announced that it has acquired a share of Internet search marketing agency EnginePoint Marketing, which now shares its offices in the Grandview area of Columbus.
Founded by the company’s principal, Mark A. Scholl, EnginePoint combines technical expertise with a deep understanding of online consumer behavior to provide paid and organic search strategies. This includes offerings such as pay-per-click management, keyword research, measurement and analytics, search site audits, landing page development, copywriting for search, and Web 2.0 integration.
“We are impressed with Mark’s experience, knowledge, and vision,” said Kirk Phillips, principal of Conrad Phillips Vutech. “Being a part-owner of EnginePoint and a partner with Mark allows us to contribute to and participate in EnginePoint’s success.”
Scholl has extensive search marketing experience—dating back more than 12 years—that range from Fortune 500 companies to highly localized campaigns. “Search has grown a lot over the years,” Scholl said, “from a small niche offering around search engines that have long passed, all the way to the rise of Google. We have participated in this evolution by creating strategies for our clients that build brand awareness, drive traffic and ultimately sell products.”
“Search marketing is in the ascendancy,” Scholl continued. “When it comes to online behavior, search is second only to email. It is the gateway to all online behavior—from finding old friends or new products, and even as a precursor to in-store purchases. All marketing professionals need an effective search strategy.”
EnginePoint Marketing’s extensive experience drives its thought leadership as well. “Search will continue to evolve, which is why we believe it to be about more than just tactics and technical knowledge,” Scholl added. “It’s also about how people think and behave online. We study this behavior to create search strategies that engage a consumer through their whole online cycle so each step feels like a natural one.”
About EnginePoint Marketing (www.enginepoint.com)
EnginePoint Marketing, an Ohio-based marketing firm, was founded and developed with a pure passion for search as a marketing channel. After years of enhancing brands with successful search marketing, EnginePoint uses search as an integration point for all marketing initiatives to tell a complete story for a brand. The core philosophy of EnginePoint is to combine technical expertise with a deep understanding of consumer behavior online to deliver sound search marketing strategies. EnginePoint provides paid and organic search strategies of all types and sizes, from pay-per-click management, keyword research, measurement and analytics, site audits, competitive audits, conversion tracking and Web 2.0 integration.
About Conrad Phillips Vutech (www.cpvinc.com)
Conrad Phillips Vutech is an award-winning full-service marketing and advertising firm that specializes in building the brands of its clients. Accounts include Nationwide Children’s Hospital, Ohio’s Electric Cooperatives, Ohio Dominican University, and the W.W. Williams Company.
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Attention Editors: For further information, please contact Mark Scholl, Principal of EnginePoint Marketing at (614) 918-3003, Kirk Phillips, Principal of Conrad Phillips Vutech, at (614) 224-3887 or Lee Esposito at (614) 421-2701 or (800) 254-1971
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