Newly released data from Nielsen//NetRatings shows tremendous growth in online search. Measured across 60 search engines from December 2004 to December 2005, search traffic grew 55%. Google still holds a higher market share over other engines.
Did this growth in search engine usage also increase your brand awareness?
This double-digit growth shows greater reliance on search engines to find information and products on the Web. More than ever, brand awareness could very well begin with search. Not that highly designed print ad, or with a giant billboard – but that stark, search engine results page.
You must log in to post a comment.