Measuring World Cup Interest with Keyword Searches

June 14, 2010

in SEO,Search

After a full weekend of World Cup action from South Africa, I began to wonder just how popular it was turning out to be in the United States. I often tell clients that search engines are the largest focus groups in the world. So, I pulled some keyword data to see where in the US the World Cup was the most popular.

World Cup Keyword Searches

Keyword density map showing where World Cup related searches are taking place.

I wonder how many of those searches in Ohio are from me checking scores while at work?

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