Being in the search business I see some strange things from time-to-time, such as site owners implementing any variety of tricks in an effort to rank well. Often, I see poor SEM ads. Some are just written badly, while others do not even match the keyword they are displayed for.
But I think this is the first time I have seen a major brand spell their own name wrong.

(In case you missed it, look at the URL on the last line.)
It is a true Amazon ad. Upon clicking, I was taken to Amazon.com’s page for the Canon Digital Rebel XTi.
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