Keywords Have Seasons
Keywords have seasons. Don't use the right one at the wrong time.   read more
A healthy dental practice needs a smart digital plan
Since keeping your practice healthy in the long-term means not just quality care for your current patients, but continuing to bring in new ones, it’s important to know the best place to find them and search engines are an increasingly popular hangout.  Using a search engine to do everything from buying a book to booking a vacation has become second nature to consumers. Finding a dentist ... read more
Life after BackRub: Three Tips for Better Link Building
Link building—adding links on your site in exchange for other sites adding yours—is a long-established SEO technique that goes back to the early days of Google. The search giant referred to it as a “back rub,” and compared it to how scientific and medical papers frequently referenced each other’s research. It was a foundation for how Google ranked sites. However, as notorious link ... read more
When Keyword Research Should be Like Music
Keywords. Search often boils down to keywords, doesn’t it? Knowing which ones to use, then using them, then tracking them. It’s an oversimplification, of course, but I think you get my drift. And because search often comes down to keywords, keyword research becomes an important deliverable in any project. Though an issue does arise when keyword research becomes nothing more than a ... read more