As we sat and cheered (or screamed) as the Pittsburgh Steelers won a very close, down to the last second Super Bowl, a Denny's commercial airs while waiting for the Vince Lombardi trophy presentation. In the commercial, Denny's declares a free Grand Slam breakfast for everyone in America.
When did they say we could all get a free Grand Slam breakfast?
This is where the merger of search-to-TV pays off. A quick search less than a minute later on "Denny's" reveals all the information.
The paid ad lists the offer, day and time — no click needed. A big hat tip to Denny's for merging, not only their paid search campaign but their SEO listing as well, to the overall marketing campaign. Clearly they had the foresight to know consumers would turn to the web to get the details as they exaltation (or agony) faded.