Yahoo emailed users of their Yahoo Mail system today to endorse the new Microsoft Internet Explorer 8 with encouragement to download and install the new browser.
This makes no sense for Yahoo. Why would Yahoo suggest to users to use IE over Firefox?
But, Yahoo offers web-based software to millions of users across the globe. Why would they care or endorse one over the other? Simple, Yahoo trying to warm up to Microsoft again. And this is an easy way to project less hostility toward Redmond.
Yahoo and Microsoft are yesterday's brands and they are seeing tons of innovation happening online, in mobile, and with desktops apps that they have influence on. Those two fighting each others is no more helpful their careers than seeing two former — aging and overweight — championship boxers go toe-to-toe in the ring. It's fun to watch for five minute, but more to stoke the conversation about what they used to be, not what they are right now.
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