Keyword Research for SEO & SEM

The Voice of the Consumer

The first key to getting consumers to your site from a search engine is knowing what they search for. That’s why we do keyword research. And that’s why it’s the foundation for all search marketing—paid and organic. Because once you know the words and phrases they use to search for you, then you know how to speak to them, including shaping the content on your site and fuelling a keyword bidding strategy.

We’re data hounds. We sniff out good keywords from multiple sources, covering numerous engines, representing 99% of all searches conducted in North America. And we’re translators too. We’ll tell you relative popularity of your list and then how you can use it to understand your consumers’ state of mind, determine site architecture and taxonomy, write copy and meta tags, and develop pay-per-click campaigns.

We do the math, too. Strong keyword research keeps your SEM campaigns tight and effective. We balance the amount of traffic certain keywords will likely deliver with the bid price, also taking into consideration the effects of annual trends and how general, well-known terms compare to niche terms that will attract a more targeted consumer group.

EnginePoint delivers you a keyword package that includes top terms, categories and trends. Give us a call and we’ll tell you all about it.