Search Engine Marketing

Paying your Way to the Top

Fast-paced and exciting, search engine marketing (SEM) is rooted in keywords and what they cost right now. SEM—also called paid search—is not for the meek—one of many reasons why we love it.

We Get the Market

Following search engines is not about getting up to speed; it’s about never losing speed. We follow daily news about engine’s policies and market hot spots, so we can give you timely advice about what to spend and on which engines to spend it.

We Take Control on Your Behalf

Our brand of search marketing is about calculated strategies that prompt searchers to take some type of action. Based on your goals, we pick keywords, messaging and landing pages to get the job done.

Build a Case for Relevance

EnginePoint understands your industry, customers and goals well enough to plan a thoughtful, coordinated campaign that gets to the heart of what your customers are searching for. Each tactic stands on its own merits, but greater success comes out of collaboration between them.

A few ways we do it:

Keyword Research

The right word at the right time makes all the difference. We’ll keep your keyword and key-phrase list in tip-top shape so you can take advantage of planned and unexpected triggers. Our timely analysis and prioritized recommendations will help identify opportunities to add or shed words to your search marketing plan. Learn more about our keyword research.

Pay-Per-Click Campaign Set-Up

Get SEM started the right way. EnginePoint will advise you on which engines are the most appropriate to reach prospects. Then, we’ll identify the best keywords and the right bidding strategy. But that is just the start; we’ll tie the keywords with the right ad copy to the perfect landing page. learn about our SEM/PPC services.

Pay-Per-Click Campaign Management & Reporting

No more hide ‘n seek with your keyword banners. We’ll get them under control and in front of searchers. EnginePoint Campaign Management can be as hands-on or consultative as you need—from helping you determine the right budget for your desired ROI to writing the copy to catch the next click. We can completely maintain the PPC campaigns for you and provide detailed reports, or consult with you occasionally to give you fresh ideas. See how we manage and report on SEM/PPC campaigns.

Landing Page Development

It’s more than just buying keywords; it’s really about getting the message to consumers. In order to do that, it’s vital to marry PPC ads to consumer-focused landing pages. We completely build out landing pages for you, or audit landing current pages to see if they can be more effective for converting customers. See how we develop landing pages.

All this and more. Tell us what keywords you dream of, how banners get the best of you or why your search campaigns aren’t delivering the results you need—and we’ll tell you how we can use SEM to help.