Search Engine Optimization

The Natural Path to High Rankings

The practice of search engine optimization (SEO) is based on your site’s copy, design and development. Applying SEO—also called organic or natural search—means understanding how engines interpret your site and how people use engines.

We Understand Engines

Studying this fluctuating industry is what we call fun. Search engines retool their algorithms, merge with each other or diversify every day. And it all affects whether you show up on page 1 or 10. We track and translate the changes to make sure your site is always optimized to get the right people there.

We Know How People Search

Search engines won’t buy your products or services. But searchers do. And we understand what motivates searchers. We study how people use engines—what they type in, where they look on the results page, and how this all affects your brand. EnginePoint’s SEO offering leverages these insights to elevate your site where searchers can find it.

Let’s Get Down to Business. Yours.

The beautiful part is how we bring it all together. Whether you want to increase traffic (online or in-store), online sales, brand awareness or all of the above, EnginePoint can design the right search strategy for your goals.

A few ways we do it:

Keyword Research

More than a list. Much, much more. EnginePoint can tighten up your keyword list with comprehensive analysis and recommendations. Our prioritized terms evolve to make sure they are relevant to your site, industry, and desired audience—today and tomorrow. Learn more about our keyword research.

SEO Site Audits

How friendly are you? Our layer-by-layer audit analyzes how search-friendly your site is, identifies and prioritizes existing search barriers within your site, and tells you how to fix them. Learn about what our SEO Site Analysis can do for you.

Competitive Search Audits

We’re terribly competitive. We’ll tell you what your competition is doing with search and understand how that translates into a search plan for you. Learn about our competitive search audits.

Keyword Ranking Index

We keep our eyes on your keywords. Knowing where you and your competitors rank for important terms and watching those rankings over time tells us an interesting story—what’s happening, why, and what to do next. We can make sure the ending of the story is good for you. Learn more about our Keyword Ranking Index.

Title & Meta Development

Embrace the proverbial red headed step-children of search. Because done well, they do a lot of work for you. This data is the hook – it’s what people (and ever-important spiders) pay attention to when they are searching. Learn more about Title and Meta tags.

And that’s just the start. Tell us what ailing your site, what’s stifling your brand or just what’s nagging at you when you’d rather be focused on the business of your business—and we’ll tell you how we can use SEO to help.