Call Tracking and Offline Search Measurement
Definition
Definition

The first step to achieving success is defining it. We'll work with you to identify core goals and KPIs.

Tracking
Tracking

Not all consumers convert online, because not all businesses are online. We set up the tools to track what customers are doing.

Call Tracking
Call Tracking

Using our sophisticated tools, we'll know if SEM is leading to consumers picking up the phone and calling you.

Clear Reporting
Clear Reporting

Visuals, understandable reports, without skipping on deep-dive data.

The first step to achieving success is defining it. EnginePoint Marketing® will help you identify core goals. By establishing key performance indicators ahead of time, we can chart a course and measure each step, so you can see the progress toward your goals.

Based on your goals, we decide what to track. And with our professional suite of tools, we can measure nearly every facet of a search strategy and campaign to show its success and value, which we map right back to your company goals.

With the flexibility of our measurement tools, we can see exactly what is driving people to your products or services–and what happens next. We will track the success of search and show you the effect the search on your bottom line. Because achieving high rankings is just the beginning. We can also show you if some part of your business process is not fully capitalizing on the potential search creates.

How Our Call Tracking System Works

Not all conversions will happen online. Some just can’t. Maybe your product can’t simply be added to an online shopping cart. It might require more human interaction or customization. Or, maybe you just want to provide an offline route for customer to interact with you.

We can track those interactions—all the way back to the specific paid search ad that the customer saw when they decided to call you. It’s helps attribute consumer actions to the source that created it, so you know what is working and what isn’t.

We can track how many calls your paid search campaign generated, where they came from, how many times a consumer called you, if they hung up before someone answered, what time of day they called and much more. We provide a full range of data for analysis—knowledge that helps continue to fuel and refine marketing strategies.

Call Tracking Traditional Marketing

While our call tracking system was developed for search marketing campaigns, we can track phone calls from any source. Curious to know if that billboard, radio spot, or email campaign is working? We can tell you how many phone calls were generated from each source.

Reporting on Search Results

We love the minutia—so you don’t have to. Instead we deliver clear, easy-to-follow reports that illustrate how your search strategy is progressing and what your brand is getting out of it. You can quickly see how you’re spending your money and what value it’s bringing—without a single, crazy, hard-to-follow spreadsheet. We promise.

Our reports don’t just keep tell you how your program is working, they help create conversations between us so that we stay connected and you stay in control.