More than a List, it’s the Story of Your Brand

Keyword Research: Not Just a List of Words, but the Language of the Consumer

There is an incredible depth of knowledge in the keyword that people use. That’s why we think of search engines as the largest focus group in the world. Keywords tells you what consumers are looking for, the information they need at that moment. It’s more than a list of words, it’s language. Because once you know the words and phrases they use to search for you, then you know how to speak to them, including shaping the content on your site and fueling a keyword bidding strategy.

Keyword Traffic
Our keyword research provides the estimated traffic potential of each word. But the highest trafficked terms may not be the best ones to target. We’ll give you are expert recommendation about which terms would be the best to target to achieve your goals.

Keyword Trends
Our keyword research measures keyword use in any industry. We also provide information about trends — not just what keywords are used, but when during the year they are being used. This ensures the right words are targeted at the right time.

Keywords for Natural Search or Paid?
After we perform keyword research, we’ll tell you which terms can be best reached via SEO or SEM. Some terms can be targeted via on-site or off-site optimization, but other terms might be better reached via paid search campaigns. We’ll outline this for you, providing you a solid path to consumers on search engines.

Power Optimization with Keyword Research
Specific keywords should be mapped to specific pages. Applying keywords to a site for search optimization only works when we elevate the rankings of specific pages that best match specific searches. We’ll make sure your organic search efforts are targeting the right pages for your different target audiences.

Strengthen Paid Search with Keyword Research and Negative Keywords
Strong keyword research keeps your SEM campaigns tight and effective. We balance the amount of traffic certain keywords will likely deliver with the bid price, also taking into consideration the effects of annual trends and how general, well-known terms compare to niche terms that will attract a more targeted consumer group.

A powerful component of Paid Search is knowing negative keywords. These terms are vital to a healthy campaign. The implementation of negative keywords into a paid search campaign can stretch your budget further and ensure your ads are reaching only target audience you want. We can provide for you the negative keyword list most appropriate for your campaigns.

Let’s talk. We can tell you why our keyword research is the best in the world.