Keyword Research: Using Search Data as Strategy
Analysis
Analysis

Straightforward explanation of the data, insights, meaning and direction.

Trending
Trending

Not just the what, but the when, keyword popularity shifts during time of year and other outside factors.

Not a List
Not a List

A simple list is not helpful. Our approach makes keywords and keyword data mean something.

Clear Reporting
Clear Reporting

Visuals, understandable reports, without skipping on deep-dive data.

Keyword research is the foundation of search marketing. It’s the engine that drives all search strategies. But to be effective, keyword research isn’t just a list of words, because keywords are nuanced by motivation and intention.

We start by asking a lot of questions: about your industry, your competitors, your business goals. Then we research, and not just about keywords. We look at your industry in order to understand the playing field, who’s ahead, and what everyone is doing.

Then we dig into the words. The words tell us the story. They tell us what consumers are thinking when they are looking for your products. They tell us where a consumer is in the buying funnel, and how close (or far) they are from converting.

Keyword Traffic

Our keyword research provides the estimated traffic potential of each word. But the highest trafficked terms may not be the best ones to target. We’ll give you are expert recommendation about which terms would be the best to target to achieve your goals.

Keyword Trends

Our keyword research measures keyword use in any industry. We also provide information about trends—not just what keywords are used, but when during the year they are being used. This ensures the right words are targeted at the right time.

Keywords for SEO and SEM

After we perform keyword research, we’ll tell you which terms can be best reached via SEO or SEM. Some terms can be targeted via on-site or off-site optimization, but other terms might be better reached via paid search campaigns. We’ll outline this for you, providing you a solid path to consumers on search engines.

Power Optimization with Keyword Research

Specific keywords should be mapped to specific pages. Applying keywords to a site for search optimization only works when we elevate the rankings of specific pages that best match specific searches. We’ll make sure your organic search efforts are targeting the right pages for your different target audiences.

Keyword Research Report

We present all this back to you in a thorough, yet easy-to-follow, document full of industry insights, consumer behaviors. The keyword data is not a swallow-it-all-at-once single list. We present the keyword data in different ways to make it meaningful and helpful.