Paid Search, SEM, PPC
Sometimes called PPC or SEM, paid search is when a text ad for your business shows up on a Google or Yahoo page based on a specific search term a user types in. It’s a very powerful way to reach an audience. If they type in a keyword related to your industry, then that consumer is already interested in your service. This makes paid search highly effective in reaching the current and new audiences.
EnginePoint MarketingSM will advise you on which engines are the most appropriate to reach prospects. Then, we’ll identify the best keywords and the right bidding strategy. But that is just the start; we’ll tie the keywords with the right ad copy to the perfect landing page.
Benefits of Paid Search services by EnginePoint MarketingSM
- Can geo-target to specific regions and areas
- Can quickly take advantage of trends
- Easily tracked for measuring success and ROI
- Results are immediate; traffic increases in a matter of hours
- Attracts highly qualified traffic
What EnginePoint MarketingSM Does:
- Determine campaign goals to measure against
- Keyword research to determine which keywords to target
- Establish and/or build landing pages
- Write text ad copy for all parts of the campaign
- Test, maintain and report on campaign progress
Campaign Maintenance & Reporting services by EnginePoint MarketingSM
Along with all our SEM/PPC campaigns, we monitor the campaigns on a weekly basis to make sure they are performing to meet all goals. We A/B test all text ads placed, making sure the ads are refined so that the best performing ads are the ones shown to searchers. We also add keywords as needed and remove low performing keywords. Our detailed weekly review of the PPC campaign ensures we are meeting goals.
We also provide monthly reporting on the status of the campaign, the results, our complete analysis and next steps. This monthly report details all changes made to the account, what we look for, and any overall changes that might need to be made.
Easy-to-Follow Reports
Our reports are designed to be as easy-to-follow as possible, making the most important information accessible. Each report comes with our own detailed analysis of progress.
