What to Expect from Our Paid Search (SEM/PPC) Program
Strategy
Strategy

Summary and analysis. Straightforward meaning and direction.

Maintenance
Maintenance

Day-to-day campaign optimization, ensuring results.

Goal-Driven
Goal-Driven

Targeted, strategic campaigns, geared directly at business goals.

Clear Reporting
Clear Reporting

Visuals, understandable reports, without skipping on deep dive data.

Guided by the search strategy, EnginePoint will advise you on which engines are the most appropriate to reach your prospects. We’ll identify the best keywords and bidding strategy, and tie the keywords to the right ad copy and the perfect landing page.

The EnginePoint Marketing® SEM/PPC program is inclusive of all the things that are needed for a successful online search advertising program from beginning to end. Everything.

  • We will work with you to determine the right campaign goals to measure against. Because results are everything.
  • We will perform all keyword research to determine which keywords to target based on real consumer behavior.
  • We will identify the best landing pages. We will even build them for you, if needed.
  • We will write ad copy for all parts of the campaign.
  • We will test, maintain and report on campaign progress.

We monitor the SEM/PPC campaigns constantly to make sure they are performing to meet all your goals. We A/B test all the ads placed, making sure the ads are refined so that the best performing ads are the ones shown to searchers. We adjust keywords as needed based on performance and consumer trending. We even monitor the performance of the landing page to ensure consumers are acting on the ads they see.

EnginePoint Marketing abides by all term’s and conditions set forth by each search engine. Feel free to read Google’s information on Working with Third-Parties.

Clear, Straightforward SEM Reporting

EnginePoint provides monthly reporting on the status of the campaign, the results, our complete analysis and next steps. This monthly report details all changes made to the account, what we look for, and any overall changes that might need to be made. Our reports are designed to be as easy-to-follow as possible, making the most important information accessible. Each report comes with our own detailed analysis of progress.