Search Engine Optimization Services by EnginePoint MarketingSM
The practice of search engine optimization (SEO) is based on your site’s copy, design and development. Applying SEO—also called organic or natural search—means understanding how engines interpret your site and how people use engines.
It’s a very powerful way to reach an audience. If a consumer types in a keyword related to your industry, then that consumer is already interested in your service. This makes search a highly effective way to reach current and new audiences.
Search engines won’t buy your products or services. But searchers do. And we understand what motivates searchers. We study how people use engines—what they type in, where they look on the results page, and how this all affects your brand. The SEO services offered by EnginePoint MarketingSM leverage these insights to elevate your site where searchers can find it.
Benefits of Search Engine Optimization services by EnginePoint MarketingSM
- Searchers prefer organic listings to paid advertising
- Easily tracked for measuring success and ROI
- Attracts highly qualified traffic
- Easy to implement during site redesigns
What EnginePoint MarketingSM Does
EnginePoint MarketingSMprovides a multi-part, monthly SEO program to enhance a site’s rankings for targeted keywords. The SEO program is broken into two parts: initial research and discovery, then the ongoing monthly SEO maintenance program that keeps rankings moving up for specific keywords.
The monthly SEO program may include:
- Keyword research to determine targeting
- Industry & Competitive Audits
- Back end, technical changes
- Content Management System changes
- Meta information
- Copywriting
- Web 2.0 optimization
- Creating/Adjusting landing pages
- Link structure
- Link building
- Product pathing
- Test and report on progress
Reporting
We also provide monthly reporting on the results and our complete analysis and next steps. This monthly report details all changes made to the site and progress toward our goals. Our reports are designed to be as easy-to-follow as possible, making the most important information accessible. Each report comes with our own detailed analysis of progress.
Let’s get in touch and talk about how search optimization can help you.
