EnginePoint Marketing was founded after a simple realization, or rather, frustration. We saw that search marketing was being deployed as a simple check-box tactic and treated as an item on a marketing to-do list. Our point of view is that search is best utilized as a full-scale marketing channel. We can reach people in a unique way and analyze the data to get insights that will fuel our strategy.
We made searchers the focal point. What they experience as they search teaches us a lot about how to introduce seekers to brands, shoppers to carts, and learners to information.
Delving into that information gave us even richer insights about people—not just about their search query, but what they think, feel, and do as they go about their day—unique insights that can supercharge all of your marketing.
In 2009, EnginePoint Marketing was partnered with another ad agency—Conrad Phillips Vutech—and worked in tandem with them until 2017, when the company was spun off to its own freestanding digital agency.
While we have grown in size and scope, our point of view remains the same. Search is ubiquitous and deeply embedded in how people think, act, and shop, and we leverage the data and the insights we glean from it to build wide-ranging, dynamic marketing campaigns that truly talk to consumers and deliver results.